Marwa Kaabour

Head of Marketing & Communication , Al Masaood Group

Marwa Kaabour is a CMO-level executive and an international best-selling author with 25+ years' experience in establishing and leading strategic marketing communications for global and regional brands in the Middle East. Among her achievements is establishing marketing and communication functions from scratch for companies and government entities. In addition to her strategic 'from scratch' capabilities, developing core functions for large and portfolio businesses, leading cross-functional teams, and creating harmony and efficiencies in both marketing and comms, as well as contributing to organizational transformation. Marwa was named Campaign's Middle East 2021 Marketing Game Changer and was selected as one of LinkedIn's Most Engaged Marketers in 2014. She was also selected to be the UAE's 'Highly Commended Female Marketing Leader' by Women in Marketing Institution in London in 2019. Marwa was named "Best CMO in UAE" by the Digital Stallions Community and winner of Al Masaood's 'Best Leader Award' and ' Best Support Department Award'.