Neda Shelton

SVP Group Communications , Mubadala

Neda has over 22 years of international leadership experience in delivering business performance through strategic Marketing, PR and Communications across several industries including real estate, investment, tourism, technology and education, having worked in Spain, U.K. and U.A.E. Neda is an Executive Board member of MEPRA, and a Board Member of The Marketing Society UAE. Her background includes advising C-suite, Boards and senior Government leadership on raising brand equity, protecting corporate reputation, managing enterprise risk, optimizing marketing budgets for ROI, and driving organizational culture. Neda has successfully transformed commercial performance and enhanced stakeholder engagement for reputable regional and global brands including Emirates Airline and Ras Al Khaimah Tourism Authority, through PR promotion and launch events, leveraging partnerships and agency networks, generating global media coverage, as well as defining standards for marketing and PR policies. Neda is a Sustainability Marketing advocate, and is passionate about increasing ESG literacy amongst professionals. She leads the MEPRA 'Sustainability Communications Committee', as well as chairing the Marketing Society 'Sustainable Marketing Working Group.'