Anne Tulloch

As the Wellness Divisional Marketing Director at Alshaya Group, I lead the marketing strategy and transformation for a portfolio of global brands across the Middle East including Bath & Body Works, Charlotte Tilbury, Ulta Beauty, Alo Yoga, Boots, Pottery Barn, West Elm. I have over 25 years of international experience in connecting brands with customers in relevant and meaningful ways, using data-driven and customer-centric approaches. My core expertise includes brand building, omnichannel marketing strategy, digital transformation, e-commerce & performance solutions, customer experience, thought & team leadership. Prior to Alshaya I have successfully developed and executed insight-led integrated marketing campaigns for leading brands such as Red Bull, BSkyB, and Virgin Active, achieving high performance, growth, and innovation.

Top Tip:
"Have the foundation of customer insight and backed up by data."