Jon Barber

Jon Barber is Vice President of Communications and Marketing at TECOM Group, a publicly listed company in Dubai. With over 20 years' experience, he specializes in strategic communications, AI-driven marketing, and behavioural insights. A Chartered CIPR Member and Vice Chair of MEPRA, he is a frequent speaker and industry judge. Jon also advises international businesses on market entry, combining data-driven decision-making and automation to enhance brand performance and customer engagement.

Top Tip:
"Tell a compelling story with clarity and focus. Make sure your objectives, strategy, execution, and results are clearly linked—and backed by evidence. Avoid jargon and overly complex language; instead, highlight what truly sets your work apart. Judges see a lot of entries, so a well-structured, authentic narrative that demonstrates real impact will always stand out."