Mohamed Aboelfotouh

Consumer Engagement & Marketing Capability Senior Director for Africa, Middle East and South Asia at PepsiCo, leading the company's charge to step-change marketing capabilities in verticals including leveraging data, personalization, creative development and media for its portfolio of brands across the AMESA sector. Prior to his current role Mohamed built up over 15 years of experience in the fields of media, digital transformation, e-commerce and consumer communication with assignments across Europe, Africa and Asia.