Ramzi Atat

Head of Marketing and PR , Lotus Cars

Ramzi's career kicked off during the infancy phase of digital advertising and has expanded alongside the different stages of development of the advertising industry since the early 2000s. Ramzi currently looks after the Marketing and PR for Lotus Cars in the Middle East, Asia Pacific, and Africa.

What tip would you give to entrants when they are creating their entry?

Focus on ideas that deliver results. Creativity lies in simplifying a complex problem and producing an effective solution.