Shyam Sunder

VP Marketing , TBO.COM

Shyam Sunder is one of the leading marketers in the region with rich experience in building successful brands across sectors and markets. The first half of his career was in advertising in India having started with Mudra Communications (now DDB India) building several businesses including Citibank, Apple and Henkel. Shyam went on to become the Country Head of a leading Brand Activation agency before moving to Brand Management in Dubai. After a successful stint in Real Estate, Shyam moved to the Landmark Group, driving business growth of their Shopping malls and Hospitality businesses before taking on Centrepoint, the largest fashion omnichannel retailer in the region. Over a 7 year period, the brand achieved several milestones with pathbreaking initiatives in the Retail Fashion category Since leaving Landmark Group, he has moved to the Travel tech space, joining TBO.COM, the world's largest travel distribution platform where he heads the Global marketing where he is seen to be bringing his retail marketing and branding experience to break conventions in the B2B world. Shyam is an Executive Member of the Marketing Society, Judge/Juror in leading marketing & advertising festivals, an Industry Tutor, and speaks at leading marketing and advertising forums including Seamless Middle East, The Sales & Marketing Show, Campaign Middle East's Marcomms & Vibe Martech. He was listed in the Top Marketers in GCC by Gulf Marketing Review and recognized as the Top 10 Clients by the B&W Report and has won several coveted awards including the LIAs at New York, Loeries South Africa, Cristals in France and Dubai Lynx Advertising Festival.

What tip would you give to entrants when they are creating their entry?

Ensure your Agency has done path breaking work in the sector.   It's engaged the audience like no other and the work culture encourages and rewards the brave ones