Winning a prestigious Campaign Agency of the Year Middle East Award will solidify your position as a leading agency in the region. This will set you apart from competitors and impress new and existing clients.
We're committed to ensuring that our judging is fair, trustworthy and ethical. We employ MediaSense (formerly PwC) to audit our judging process and ensure judges’ decisions are objective and based only on the entry in front of them.
We recruit senior brand marketers to our judging panel each year, who are your potential clients. Brand marketers bring an objectivity to the judging that other agency folk can rarely achieve. We're committed to building diverse and inclusive judging panels.
Our shortlist and winners will be given editorial coverage in Campaign Middle East - with over 20k newsletter subscribers and 150k page views monthly. Being shortlisted provides a unique platform to promote your agency and talent, and boost morale.
Most agency award schemes focus on the work produced – either its creativity or effectiveness. But we focus on business success: year on year growth, financial achievements, agency culture, diversity, equity and inclusion, and the people driving this forward.
Emma Campbell
Sector Marketing Director
Strategic Marketing & Communications
Department of Culture and Tourism – Abu Dhabi
With over 20 years of experience across various sectors, Emma specialises in destination marketing and tourism. She currently leads sector marketing for Tourism and Culture at the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), where she develops and executes strategic marketing initiatives to promote the emirate’s diverse tourism and cultural offerings to global audiences. Before joining DCT Abu Dhabi, Emma served as Chief Marketing Officer at Tourism Fiji, where she successfully guided the organisation through the pandemic, launched the award-winning Open For Happiness campaign, and achieved significant global visibility and visitor growth. A graduate of the University of the West of Scotland with a BA in Marketing, Emma was recognised as one of Campaign Asia Pacific’s “40 Women to Watch in APAC.” She is deeply passionate about nurturing talent, building high-performance teams, and fostering inclusive, safe work environments. Known for her creative, analytical, and empathetic leadership style, Emma drives impactful brand awareness and sustainable consumer growth for destinations.
After a year of successfully driving brand and business outcomes for clients, defending existing accounts and winning highly competitive multi-agency pitches, the time has come for client-side marketers to evaluate the strategic achievements and financial performance of agencies - a key indicator of their strength, sway and value within the Middle East brand and marketing industry.
The illustrious Campaign Agency of the Year Awards spotlight the brightest stars in advertising across the region, from creative and digital to media, PR and social media. These awards dive deep, going far beyond artistic flair to evaluate business success, growth, workplace culture, and a commitment to industry values such as diversity and inclusion.
The Campaign Agency of the Year Awards recognise people at every rung of the corporate ladder, from the captains of the ship and the quartermasters on deck to strategic masterminds, outstanding women, and Arabic copywriters – the superheroes that grab attention and drive customer acquisition and retention through wit and wisdom. We're here to recognise and reward each of you.
Anup Oommen
Editor, Campaign Middle East
