Ahmed El Gamal

Ahmed El-Gamal is a marketing leader with over 18 years of experience spanning hospitality, real estate, financial services, and advertising across the Middle East. He has held senior roles at Jumeirah Group, where he most recently served as Executive Director of Group and Corporate Marketing, as well as at Emaar, MetLife, and Impact BBDO, giving him a rare perspective from both sides of the client and agency relationship. He also runs an independent marketing advisory under The Modern Marketer, his platform and newsletter on brand strategy and the modern marketing discipline. He holds an Executive MBA from IE Business School and is a CIM Chartered Marketer.

Top Tip:

"What I'd like to see is why this problem mattered and the impact your work had in the real world. Be it brand, human, or commercial, every business has a number of challenges, but it's how you overcome these challenges that makes your case interesting. Creativity is only half of the story."