Ali Ashraf

Ali Ashraf is Head of Media at Diriyah Company, where he leads the brand's local, regional and global media strategy, paid media partnerships and product placement. With over 16 years in brand and marketing across Saudi Arabia, his work has shaped some of the Kingdom's most high-profile brands, including Vision 2030.  In 2024, Ali was named one of Campaign Middle East's Marketing Game Changers, recognized for his role in putting Diriyah on the global stage. His work spans Diriyah- The City of Earth's award-nominated Outernet London experience, the Harrods activation that pioneered a new approach to real estate marketing and sales, and Diriyah's official Fortnite map - making it the first Saudi brand on the platform.