Anne Tulloch

As the Wellness Divisional Marketing Director at Alshaya Group, I lead the marketing strategy and transformation for a portfolio of global brands across the Middle East including Bath & Body Works, Boots, Pottery Barn, West Elm, Charlotte Tilbury, Alo Yoga. I have over 20 years of international experience in connecting brands with customers in relevant and meaningful ways, using data-driven and customer-centric approaches.

What tip would you give to entrants when they are creating their entry?

Ensuring the entry is customer focused leveraging insights and data to identify the customer need / business challenge and how successful the activity was in delivering against it.