Anup Kondakundi

Anup Kondakundi is a senior business and marketing leader with more than 17 years of experience across strategy, marketing, brand transformation and e-commerce. He currently serves as Vice President – Marketing Strategy & Brand Transformation at Ajmal Dubai, where he is focused on strengthening the brand's positioning, driving its transformation, and supporting its expansion into international markets. Since joining Ajmal in 2022, Anup has played a key role in the company's evolution from a heritage fragrance house into a more contemporary global brand. His work spans brand strategy and global market expansion. He has been particularly involved in shaping Ajmal's transformation and its growing presence across markets including the Americas, Europe, and Asia. Prior to Ajmal, Anup held senior leadership positions at Reliance Retail, including Vice President roles spanning business strategy, marketing, corporate sales, and e-commerce. His leadership and marketing expertise have also earned industry recognition, including recognition at the Global Experiential CMO Awards 2024. Anup is known for combining strategic thinking with a strong focus on brand building, consumer insight, and organizational transformation. He holds a qualification from Hult, Boston & Harvard University and is based in Dubai, UAE.