Asad ur Rehman
CEO , So&So Partnerships
Asad is a seasoned leader in marketing and communications with experience across large brand/client organisations, and advertising agencies. He runs a boutique communications consultancy based out of Dubai and London. Till recently, Asad was a board member at Unilever (MENA, Turkey, and Russia Cluster), and managed their Media & Digital Marketing Transformation. He is adept at all aspects of brand building and communications, and particularly experienced in managing efficiency of, and driving accountability in, marketing and advertising investments. Asad has built his global expertise across a cross-section of Media and Broadcast, Media Agencies, and with large multinational companies. Asad was part of WPP's GroupM global team in the UK before he joined Unilever in London to help accelerate their Digital Marketing work. Earlier in his career, Asad started and ran GroupM offices in Vietnam, and in Pakistan.