Bassem Abdul Ghani

Bassem is an accomplished international marketing executive with more than 25 years of experience building & scaling iconic brands, accelerating market share, strengthening brand equity, & driving business transformation across Eastern Europe, the Middle East & Africa.  Throughout his career with Mondelez, Unilever & PwC, he has combined consumer insight, strategic foresight, & commercial leadership to shape growth agendas & deliver sustainable enterprise value. Bassem is passionate about building high-performing, empowered teams & believes lasting transformation is driven by a clear vision & a culture of authenticity, transparency, & ownership.