Ben Sadek
Head of Sponsorships, Experiences and Influencers , The Coca-Cola Company
Award-winning marketing and sponsorships leader, with 17+ years of global experience across industry leading brands, agencies and rightsholders. Skilled at managing cross-functional teams and activating high-impact partnerships to deliver on brand and business objectives. Currently leading sports and entertainment partnerships, experiences and influencers for The Coca-Cola Company in the Middle East Region including Coca-Cola Arena, FIFA World Cups, ICC Cricket, Etihad Arena, Riyadh Fashion Week and Saudi Arabia Football Federation.