Claudia Schmidt

I lead teams through constantly evolving markets with an agile mindset and a deep belief in the power of data to drive decisions. Over 17 years, I've built brands in both mature and emerging markets - across start-ups and large multinationals - developing a track record of turning insight into impact. What sets my perspective apart is the life behind the work. Having lived and worked across six countries - Australia, Sweden, Canada, the Netherlands, Qatar, and the UAE - I've developed an instinctive understanding of consumer behavior across cultures, which shapes how I think about brands and the people they serve.