Dima Malibary

With over two decades in the marketing and communication industry, Dima Malibary is currently the Brand Director at Qiddiya Investment Company, one of the giga projects in Riyadh, KSA. Her mission at Qiddiya is to refine and foster the master brand's message, ensuring it resonates locally and globally while infusing the play philosophy in all its communication. With her expertise in tourism and destination marketing along side investment promotion, it made it pivotal in supporting Qiddiya's philosophy and vision. Since her joining, she has won several awards within the tourism and communication industries and been on panels for branding and marketing international awards. She has led several successful international campaigns along side a team of brilliant marketeers. She has been selected as a prominent Saudi talent within the PIF portfolio of companies and featured in the Saudi National Day campaign that went viral within the Kingdom. Telling stories is one of her key passions that drives how she develops campaigns and build brands. Throughout her career, she has developed over 30 destination and hospitality brands that are becoming leaders within their locations.