Dominic Fernandes
Vice President, Head of Business Marketing , Emirates NBD
A consummate marketing professional with a career spanning 27 years in various leadership roles at India's leading advertising agencies including Lowe Lintas & Partners, HTA Ltd. (JWT), Contract Advertising (India) Ltd. and R K Swamy/BBDO Pvt. Ltd. During each of these stints, he has handled an extensive portfolio of brands including HSBC, Singapore Airlines, Braun, Bajaj Auto Limited, HPCL, Lloyds Group, ACC Limited and Geoffrey Manners to name a few. In 2005, he joined Emirates Bank (now Emirates NBD) and is currently responsible for developing and implementing Emirates NBD's marketing strategy. Under his leadership, Emirates NBD was featured as the No. 1 brand in the world in the "Effie Worldwide Financial Services Ranking" (2nd year in a row) and No. 7 in the world in the "Effie Worldwide Brands Ranking". Emirates NBD was also named "2016 Advertiser of the Year" by the Dubai Lynx Festival of Creativity. Born and brought up in Bombay (now Mumbai), Dominic holds an Arts degree in English Literature and Politics. In 2013, he successfully completed the prestigious Harvard Business Leadership Programme and in 2019 he completed the Wharton Executive Education Program (Customer Driven Marketing). When he is not busy putting together marketing strategies, Dominic indulges himself with a bit of music and soccer.