Elias El Rassy

Accomplished professional with 15+ years of experience managing global luxury brands across different sectors and driving digital transformation. Expert in brand building, media, and e-commerce, with a track record of creating strategic frameworks, innovations and delivering impactful communication strategies that maximize ROI and elevate brand equity. Currently at Cartier, I focus on crafting seamless consumer journeys through the integration of media and CRM to strengthen brand image and drive client engagement.