Ghada El-Kari

With over 30 years of expertise in Marketing, Communication, and Brand Strategy, Ghada El-Kari has bridged agency leadership with client-side brand stewardship. Since joining W Group Holding in 2018 as CMO, she has elevated the Group's positioning and optimized the consumer journey across Hypermedia, AiOO and DXTA Technology. Now, as Chief Strategy Officer, she drives long-term strategy, innovation, and sustainable growth. A dedicated mother of twin teenage boys, she balances career and fitness while passionately supporting their football ambitions.