Karuna Loungani

Karuna is Group Marketing Head at Brandfolio LLC, where she leads Skechers campaigns across the UAE, Saudi Arabia, Qatar, Oman Kuwait, Bahrain, and South Africa. With over seven years in marketing, she brings a brand-side view of what great agency partnership looks like, from sharp strategy to flawless execution. She is also a Dubai-based lifestyle and fashion creator with a verified following of 100K+, giving her a rare perspective on both the brief and the audience it needs to reach.

What 'top tip' would you give to entrants when they are creating their entry?

Lead with the result, not the activity. Show us the problem the client faced, the idea that cracked it, and the measurable difference it made to their business. Coverage tells us what you did; impact tells us why it mattered.

Why do you think the awards are important in celebrating the work of organisations? 

Awards matter because they put a spotlight on the work that rarely gets seen: the thinking, the risk-taking and the teams behind the results. They give agencies a moment to pause and be recognised by peers who understand the craft, and they show clients and the wider industry what great looks like. Just as importantly, they raise the bar. When excellent work is celebrated openly, it inspires better briefs, braver ideas and stronger partnerships across the whole industry.