Khaled AlShehhi

Executive Director of Marketing and Communication , UAE Government Media Office

Khaled AlShehhi revolutionizes marketing communication in the MENA region as a visionary leader at the UAE Government Media Office. His human-centric strategies have significantly reshaped how governments engage global audiences. In a historic first, Cannes Lions named Khaled as the festival's first-ever government sector juror in its 72-year history marking a milestone not only for the UAE but for public communication worldwide. In 2022, the UAE Government Media Office ranked fourth globally in the Effie Index for effective marketing. Khaled's accolades include the 2022 World Media Group Award for Content Leadership & Innovation, the 2022 Effie MENA Honorary Award, Advertising Person of the Year at Dubai Lynx 2023, and the 2023 Loeries Marketing Leadership and Innovation Award, where he was the first Middle Eastern recipient in its 45-year history. Named a Marketing Game Changer by Campaign Middle East in 2020, he has garnered over 220 awards from top-tier creative and marketing shows globally. Recognized in Arabian Business' 2021 Power List of influencers shaping the region, Khaled also holds multiple leadership and board positions, reflecting his extensive industry impact. These honors underscore his commitment to elevating marketing practices in the MENA region. A beacon of creativity, Khaled champions the power of innovative storytelling to drive positive change. His trailblazing approach continues to transform government communications, inspiring the industry and positioning him as a true visionary shaping the global discourse of communication.

Top Tip:
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Tell the story behind the numbers. This award isn't about campaigns; it's about your agency as a business. Show how you achieved what you did, what challenges you faced, and how your people made it happen. The best entries don't just impress; they make us feel the journey. That's what stands out and wins."