Krinio Christaras

Krinio Christaras is Head of Consumer Experience and Digital Transformation for MENAP at Mondelēz International, where she leads consumer experience strategy across brands including Cadbury, Oreo and Toblerone. She has extensive experience across marketing, media and digital transformation, and is passionate about connecting creativity, data and technology to deliver meaningful consumer experiences and business growth. She has worked across multiple international markets and focuses on building strong, effective partnerships between brands and agencies. Krinio is also an active contributor to the marketing industry, serving on industry boards and awards juries across the region, and champions marketing effectiveness, innovation and the evolution of the agency-client relationship.