May Youssef

May Youssef Communications Director | Strategic Marketing Leader | Advocate for Inclusion & Emerging Tech With over two decades of experience leading Communications and Corporate Marketing across multinational organizations, I specialize in building strategies that inspire trust, strengthen brand reputation, and drive measurable business impact. My work spans markets in the Middle East, Turkey, and Africa—crafting narratives that resonate with diverse audiences and fostering meaningful engagement across cultures. I bring deep expertise in: • Strategic Communications & Brand Reputation Management • Digital Marketing Innovation & Data-Driven Customer Experience • Employee Engagement & Corporate Social Responsibility A passionate advocate for inclusion, I believe in marketing that is both human-centered and insight-led. I am equally committed to exploring the transformative power of emerging technologies—particularly AI, NFT, and Web3—to reshape how brands connect and create value. Guided by the principle that "tactics without strategy is the noise before defeat" (Sun Tzu), I champion collaborative, future-ready approaches that merge creativity with analytics—delivering experiences that are not only personalized but profoundly human.