Megan French-Ritsch

Megan is a strategic marketing leader committed to the belief that brands can—and should—serve as forces for good. She champions marketing rooted in kindness, purpose, and integrity, guiding brands to create value for both stakeholders and society. As Executive Director of Strategic Marketing and Brand for a Confidential Saudi Public Investment Fund (PIF) tourism giga-project, Megan draws on a global career spanning Australia, the Americas, Europe, and the Middle East. Her leadership experience includes roles with iconic organizations such as BMW, Emirates Group, Yas Island, NEOM, EXPO2020, and Diriyah Gate, where she led brand and marketing strategy to drive meaningful growth. Megan is currently pursuing a PhD focused on purpose-driven tourism aligned with the UN Global Goals. She holds Master's degrees in Strategic Marketing and Project Management, a Bachelor's in International Business and Marketing, and Certifications in Interior Design, AI, and Digitalisation from Oxford University.