Melissa Bayik

As Chief Brand Officer of Arada, Melissa Bayik has spent the past eight years shaping a bold, purpose-driven corporate identity, working at the intersection of culture, experience, and design. During this time, she also built an award-winning in-house creative team. With over 20 years of experience in design and brand transformations, her career has spanned both the corporate and consultancy side. A Chartered Marketer (MCIM), she holds an LL.M. in International Business Law and a B.Sc. in Multimedia Design. Melissa is passionate about sustainable urban development, education, and design, and has served as a volunteer, board member, and awards judge for various regional programs.