Mohamed Al Awadhi

Mohamed AlAwadhi is a marketing leader with over 15 years of experience delivering culturally resonant campaigns across telecom, aviation, destination, and retail sectors. His work includes the relaunch of Modesh, the development of the Dubai Home Festival brand, and du's first Emirati-focused Family Plan campaign. As VP of Personal Banking Marketing at First Abu Dhabi Bank, he drives customer-centric strategies that blend data-driven insights with compelling storytelling. As a previous mentor at Sheraa and DIFC Innovation Hub, Mohamed brings deep expertise in brand strategy-combining rigorous research with imaginative thinking to build brands that shape culture and connect meaningfully with audiences.