Mohamed Al Awadhi

Mohamed Al Awadhi is a VP Personal Banking Marketing at First Abu Dhabi Bank (FAB) and a marketing leader with over 15 years of experience spanning some of the region's most iconic brands — from Etihad Airways and Dubai Tourism to du and FAB, across aviation, telecom, destination, retail, and financial services industries. He is passionate about the intersection of creativity and business impact — and believes the Middle East is one of the most exciting regions for brand-building in the world today.