Omar Saheb

Omar Saheb serves as the Regional Chief Marketing Officer, Vice President of Marketing and Online Business at Samsung Electronics MENA, where he spearheads the strategic direction and operations of the marketing and online teams throughout the MENA region. With over two decades of experience in marketing, strategy, and leadership, Omar passion lies in guiding his team towards innovative solutions that drive growth and foster customer engagement. Throughout his renowned career, Omar has held senior roles at renowned organizations such as Kellogg's and Procter & Gamble, where he honed his skills in brand management, consumer insights, and digital transformation. His ability to collaborate & develop impactful strategies has consistently enhanced market share and driven brand development. During his tenure at Samsung Electronics MENA, Omar played a key role in increasing the market share of flagship products, led numerous regional marketing campaigns that won internal and external awards, and achieved double-digit growth of $750M USD in online sales3. Outside of work, Omar is an avid traveler and enjoys fitness and sports. He is also passionate about giving back to the community and serves as a member of the IWBD CMO Committee championing gender equality and female leadership.