Paras Rishi

Paras Rishi is a marketing leader at Flyin.com & Cleartrip Arabia, overseeing brand, performance marketing & growth initiatives across the Middle East & North Africa. His work focuses on building customer-centric travel brands, driving measurable business outcomes and creating meaningful partnerships across the region. He is passionate about the intersection of creativity, technology & data in shaping the future of marketing.

What 'top tip' would you give to entrants when they are creating their entry? 

Always start with the business problem, not with ideas, channels, metrics or other aspects of the campaign. A strong entry should always make the jury understand not only what was done, but why it mattered.

Describe the Agency of the Year Middle East Awards in 3 words. 

Celebrating Marketing Excellence.