Passant El Ghannam

Passant El Ghannam is a growth strategist and creative leader with almost 20 years of international FMCG experience across MEA, Europe, and Asia. She has worked across Kraft Heinz, Reckitt Benckiser, and The Clorox Company, building and transforming brands including Heinz, Vanish, Harpic, and Veet. As CMO at Kraft Heinz MEA, she has led one of the region's most recognised marketing transformations — producing 70+ global awards across Cannes Lions, Dubai Lynx, Loeries, and The One Show, while simultaneously delivering the business unit's strongest-ever commercial results. She has sat on juries at the Effies, Loeries, Athar, and Young Lynx, and was named Campaign Middle East's Marketing Game Changer in 2023 and 2025.