Remya Menon

Remya Menon is a seasoned marketing and communications professional with over a decade of experience shaping brand narratives and driving growth across the MENA region. Beginning her career as a journalist, Remya brings a storyteller's instinct to every campaign—crafting narratives that are both emotionally resonant and strategically impactful. Her transition into the digital ecosystem saw her driving marketing strategy and growth for fast-scaling startups, where she honed her expertise in brand building and consumer engagement across complex, multi-market environments. As the Director of Marketing & Communications at Bayut, Remya plays a key role in strategic initiatives that elevate customer engagement and business performance. With a proven track record in go-to-market strategy, brand positioning and integrated campaigns, Remya has played a pivotal role in launching breakthrough products while also leading high-impact OOH, digital and PR campaigns that have redefined industry benchmarks. A firm believer in purpose-driven storytelling and innovation-led marketing, Remya works closely with C-suite leaders to amplify the group's market leadership and shape conversations around the future of real estate technology in the region. Known for blending creativity with commercial thinking, Remya is passionate about innovation, audience insight and unlocking the full potential of marketing to shape industries.