Shimah Akrami

Shimah is recognized as one of the leading voices in paid media and performance marketing, currently serving as the Head of Performance Marketing & Advertising at the Public Investment Fund (PIF), where she oversees the organization's global paid media strategy with innovation and precision. Shimah brings a wealth of expertise and impactful achievements, highlighted by: • A visionary approach to performance marketing, leveraging data-driven strategies that elevate ROI and strengthen brand presence. • Extensive multi-sector experience across QSR, FMCG, finance, tech, and telecom in both GCC and US markets, leading major campaigns and integrated media initiatives. • A passion for mentorship and talent development, actively supporting and empowering the next generation of media professionals through teaching and guidance