Sholto Douglas-Home

As Chief Sales, Marketing and Communications Officer at Expo 2020 Dubai, Sholto was responsible for a 400-strong team promoting Expo 2020 to the world a global triumph that welcomed 24.1 million visitors in just six months. Sholto is now the Chief Sales, Marketing and Communications Officer at Expo City Dubai a sustainably-designed, innovation-driven new district of Dubai, packed with residential, educational, cultural and entertainment offerings. Sholto joined Expo 2020 in January 2021 after 12 years as the Board-level Chief Marketing Officer of Hays Plc., a global staffing company with a market cap of $2 billion and 12,000 employees. Prior to Hays, Sholto was the Global Head of Brand & Marketing Communications at Reuters, the world's leading news and financial information firm.

What tip would you give to entrants when they are creating their entry?

Stick closely to the Awards briefing template/ entry guidance, and try to avoid using too much industry jargon or gobbledygook!