Siddarth Sivaprakash

On a good day, I'm motley mix of doting dad, award-winning strategic marketeer, relentless creative, fitness geek, thespian and closet shutterbug. I've been in advertising for over 18 years, spanning creative and management roles before making the shift to client side with Home Centre six years ago and haven't looked back since. I'm inherently passionate, result-oriented and have had the good fortune of leading and working with high-performing teams and partners who have helped me build a demonstrable track-record. I currently lead the brand and marketing mandate for Home Centre for the GCC and North Africa markets. My role encompasses complete brand custodianship, which includes everything from building the narrative for the brand in the eyes of the customer to how it translates to a delightful customer experience.