Siddarth Sivaprakash

On a good day, I'm motley mix of doting dad, award-winning strategic marketeer, relentless creative, fitness geek, thespian and closet shutterbug. I've been in advertising for over 18 years, spanning creative and management roles before making the shift to client side with Home Centre seven years ago and haven't looked back since. I'm inherently passionate, result-oriented and have had the good fortune of leading and working with high-performing teams and partners who have helped me build a demonstrable track-record. I currently lead the brand and marketing mandate for Home Centre for the GCC and North Africa markets.

What 'top tip' would you give to entrants when they are creating their entry?

Make it less of an agency profile and more about stand out work, rituals and what actually makes you a great agency at heart.

What do you think creates a winning entry? 

Tell us what's at the heart of your brand.