Smita Pandey

Smita is a senior marketing and communications leader with over two decades of experience in building brands, shaping customer experiences and supporting business growth across the Middle East and India. Her career spans a range of diverse sectors : from Destination Marketing and Events, Hospitality, Tourism, FMCGs & Retail to Free Zone & Real Estate, giving her a distinctive perspective on how marketing can move beyond communications to become a genuine driver of business performance.  Currently the Director of Corporate Marketing at Dubai World Trade Centre (DWTC), Smita leads marketing for one of the region's most influential business and events ecosystems. Having progressed through multiple leadership roles within DWTC since 2008, she works closely with business leaders and government stakeholders to translate strategic priorities into brand, marketing and customer initiatives that contribute to DWTC's growth and its wider economic impact on Dubai. Before DWTC, Smita built her career with some of the world's leading agency networks, including McCann, Saatchi & Saatchi and Ogilvy, working with brands such as Coca-Cola, Proctor & Gamble, Reckitt, Electrolux, Qatar Airways and Mashreq in the region.   She is an avid traveller and has explored 70+ countries so far, driven by a genuine curiosity for new cultures, people and perspectives. She also has a keen interest in fashion and lifestyle, reflecting the creative diversity that shape both her personal and professional outlook.   Smita is a graduate from the Indian Institute of Mass Communication and also holds a Diploma in Professional Marketing from The Chartered Institute of Marketing, UK.