Tala Nawfal

Senior Marketing Manager, CEMEA , Visa

Tala is a passionate marketer with 10 years of experience primarily in the FMCG industry  in multiple categories with deep understanding of consumers & regional operating environments. While working on global love marks such as Dove, Sunsilk (UNILEVER) & Nesquik (NESTLE), she has led Brand Strategy & Category P&L, New Product Development, Social & Content Creation, and Ecom Strategy. In her latest role at Visa, she has expanded her horizons into Sponsorship (leading a FIFA'22 vertical) and Product Marketing (B2B).  Tala is obsessed with stories and believes that stories help us feel, grow, and relate to each other. Stories change the world. And storytelling is at the heart of building brands consumers connect with.