Wassim Derbi

Wassim Derbi, a well-respected marketer, business leader, and podcaster, is an excellent example of this transformation. With over 20 years of experience in the corporate sector, Wassim is redefining his career and inspiring others to pursue their passions, no matter the challenges. Over the years, Wassim has worked with some of the world's most prestigious automotive brands, including Hyundai, Mercedes-Benz, Nissan, and Genesis, among others. His leadership and innovative contributions earned him multiple accolades, including the CEO Special Award in 2020 & Innovative employee Award in 2021 Wassim's ability to adapt and innovate in an ever-changing marketing landscape has been instrumental in driving success for the brands he's worked with. His expertise in brand communication and marketing strategies has set him apart as a forward-thinking leader in the industry. In Q1 2024, Wassim took another step toward sharing his wealth of knowledge with the world. He published his first educational book, Retail Marketing Management, a comprehensive guide that explores retail marketing, customer relationship management (CRM), and emerging digital marketing strategies, particularly from an automotive perspective. The book reflects Wassim's years of expertise in both marketing and the automotive world. He sought to offer practical insights into evolving consumer behavior and business models, hoping to inspire innovation and success within the automotive marketing realm.

Top Tip:
"Here are my 8 top tips for your entry submission: 1) Tell a compelling story. Don't just list achievements; weave them into a narrative that showcases your agency's unique journey, challenges overcome, and the impact you've made. 2) Focus on quantifiable results. Back up every claim with hard data, metrics, and client testimonials that demonstrate tangible success. 3) Highlight innovation. What sets your agency apart? Showcase creative solutions, new approaches, or groundbreaking campaigns. 4) Emphasize client relationships. Demonstrate how you've built strong, lasting partnerships and delivered exceptional client satisfaction. 5) Showcase your team and culture. Awards often recognize the people behind the success. Highlight your agency's values, diverse talent, and collaborative environment. 6) Tailor your entry. Understand the judging criteria and align your content specifically to what the judges are looking for. 7) Focus on sustainability & CSR programs: Agencies with demonstrable CSR initiatives stand out in a crowded market. Many businesses now prioritize working with partners who align with their own sustainability goals. 8) Start early! Give yourself ample time to gather information, write, and refine your submission."