Zahra Jamshed

Zahra Jamshed is an Executive Producer at Bloomberg Media Studios in Dubai, where she leads flagship productions and strategic partnerships across the region. She oversees the end-to-end development, production, and delivery of high-impact multimedia campaigns spanning finance, energy, infrastructure, climate, technology, and innovation.   Her work bridges the rigour of global newsrooms and the artistry of documentary filmmaking, translating complex ideas into visually compelling narratives. A seasoned expert in compelling storytelling, Zahra has led conversations with senior business leaders and policymakers, bringing a sharp editorial perspective and a nuanced understanding of global markets.   With over a decade of experience in international media, she brings expertise in editorial leadership and cross-platform storytelling. Her work has been recognised at the Marketing Society Awards, Athar Awards, and shortlisted for the Emmy Awards.

Why do you think the awards are important in celebrating the work of organisations?

Awards are an opportunity to recognise the people, thinking and craft behind our work - while celebrating the ideas that move our industry forward.

What do you think creates a winning entry?

Clarity, creativity and results. A winning entry tells a compelling story, shows what made the work stand out and backs it up with evidence.